Digital marketing
Campaign: Carer Month
Planned a one-month promotional strategy for the "Carer Month" campaign, which leveraged social media promotion, social media outreach, media coverage, videos featuring carers' stories, KOLs, and ice cream truck event. Through this promotional activities, the public will gain greater awareness and understanding of the pain points faced by caregivers.
Corporate social media managment & Content creation
Role: In house multimedia designer, content creator
Skill: SEO, SEM, AI tools
- Develop digital marketing campaigns across multiple platforms for SKHWC, including social media, YouTube, eDM and website;
- Planned and produced comprehensive visual contents to support the online marketing. Enhance corporate brand value through storytelling and innovative marketing campaigns, showcasing compelling case stories.
- IG/FB/YouTube management: Instagram
- Experiences in the production of Reels, video, motion graphic;
- Services cover youth, children, the elderly, rehabilitation, charity, etc.
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- Promotion campaign for Annual Charity Sale
Media and publicity initiatives
Support public relations activities, foster media relationships, and cultivate connections with key stakeholders and external partners.
Project: Kowloon City Themed Walking Trail
Role: Coordinated the video production for the official launch ceremony; supported the press invites.